On March 7th, the 12th IWF Shanghai International Fitness Exhibition successfully concluded at the Shanghai World Expo Exhibition and Convention Center. This three-day sports and fitness industry event, with its strong appeal, gathers exhibitors, buyers, professional visitors, and fitness enthusiasts from all over the world. The IWF organizing committee has made great efforts to create a sports and health industry feast that integrates exhibition, trade, exchange, and experience.

According to the organizing committee, this exhibition has attracted over 600 outstanding exhibitors from all over the world. Through over 2000 booths on site, more than 1000 high-quality exhibits from well-known brands were showcased, covering various fields such as fitness equipment, sports equipment, nutritional supplements, billiards accessories, youth physical education, intelligent fitness, etc., fully demonstrating the vigorous development vitality and innovative achievements of the industry. International exhibitors from Asia and the Pacific have shown outstanding performance, and more and more overseas brands are choosing to showcase their latest product technology and services at the IWF International Fitness Exhibition. These brands not only represent the highest level of their respective countries' sports and fitness industries, but also lead the development direction of global sports and fitness trends.

In terms of exhibit display, exhibitors participating in this year's IWF International Fitness Exhibition have demonstrated strong research and development capabilities. According to the reporter's visit, intelligent fitness equipment has become the focus of this exhibition. Many companies have utilized technologies such as AI, 3D scanning, the Internet of Things, and big data to achieve real-time monitoring and analysis of exercise data, and can customize personalized and scientific training plans for users. In addition, exhibitors widely use biodegradable and breathable environmentally friendly materials combined with intelligent sensing technology. By embedding intelligent chips in sportswear, daily wear of sportswear can monitor physiological indicators such as heart rate and body temperature in real time, providing protection for the health of more athletes.

The reporter also found that while showcasing their own innovative products and technologies at the exhibition, exhibitors at the 12th IWF Shanghai International Fitness Exhibition provided professional fitness product customization, comprehensive facility and venue solutions, and other supporting services for the attending buyers. According to the organizing committee, the audience composition of this year's IWF includes a large number of domestic and foreign buyers and professional visitors. According to incomplete statistics from the organizing committee, over a thousand overseas buyers from more than 80 countries and regions around the world have come from afar; The domestic professional audience includes practitioners in the upstream and downstream of the fitness industry chain, fitness club operators, fitness coaches, and professional teachers and students from sports colleges.

At the same time as the exhibition, the organization organized multiple exciting on-site activities, bringing rich viewing experiences to the audience. CBBA PRO China Fitness and Bodybuilding Elite Professional League has attracted numerous top professional athletes and sports experts from home and abroad to participate; The 12th Asia Pacific Fitness Industry Leaders Forum and the Sports Goods Export and Cross border Product Selection Forum, represented by multiple high-end summits, not only invited heavyweight international industry authoritative experts, well-known entrepreneurs, and academic elites to attend, but also conducted in-depth discussions with the audience on hot topics such as industry innovation and development trends, digital transformation, national fitness promotion, and foreign trade export policies, aiming to provide new ideas and directions for the positive and high-quality development of the sports and fitness industry.

The current IWF International Fitness Exhibition has successfully concluded on March 7th at the Shanghai World Expo Exhibition and Convention Center, IWF International Fitness Exhibition · Shenzhen will meet you from September 19-21 at the Shenzhen Convention and Exhibition Center. As one of the largest and most influential sports and fitness industry exhibitions in the Asia Pacific region, the IWF organizing committee not only provides a platform for exhibitors to showcase their brand image and expand their market channels, but also builds an efficient bridge for industry practitioners and enthusiasts to learn, exchange and understand industry trends, promoting resource sharing and complementary advantages among practitioners from various countries. By gathering advanced and innovative ideas from exhibitors from different countries and regions through exhibitions, we aim to facilitate interaction among exhibitors on the platform, achieve mutual learning and reference, accelerate the promotion and application of new technologies and products, and promote the upgrading and iteration of the entire industry chain.

From the perspective of the Chinese sports and health market, on the one hand, a large number of high-quality fitness products and services from home and abroad are showcased, meeting the increasingly diverse fitness needs of consumers at home and abroad, stimulating the enthusiasm of the public to participate in fitness activities, and further cultivating and expanding the domestic fitness consumption market. On the other hand, the exhibition has attracted the attention of numerous upstream and downstream enterprises and related capital, promoting the deep integration of sports, fitness, health and other industries, helping to build a more complete industrial ecosystem, enhance the overall added value and competitiveness of the industry, and inject new impetus into sustainable development.